Reputation management online is a key term to get the public to understand what the industry is and to what extent the services offered for those who do have a negative reputation online. What can be done if you have…
Reputation management online is a key term to get the public to understand what the industry is and to what extent the services offered for those who do have a negative reputation online.
What can be done if you have a negative reputation?
There are many solutions for people who have a negative result affecting their bottom line. It depends on the degree of how negative the content is and how it can be handled. For example, if there is a negative review on a site or on your own site, it is best to first communicate with the person who wrote it. Come to terms with what happened and offer them an enticing offer to make them a satisfied customer. This will show the public you genuinely care about your customers and are transparent in your business offering. But keep in mind some people out there who are not reasonable and what more than what you offer. They might not even want to hear about it and want to leave their review up there.
Other strategies out there are suppression. This means that positive and neutral search results are being used to overtake the negative search result. This involves a lot of search engine optimization power, meaning pumping out content on all ends. Producing content such as blog articles for your site and search engines, social media posts, email marketing, and affiliate marketing are just a few examples.
There are some instances where it is possible to remove the negative content altogether. This can be done if you can prove the information is false and hurtful to your business. A lawyer would need to be hired for this, and it can get expensive.
Which is best for you?
It is best to look at how much the negative review has affected you since its appearance. That is why it is important to keep searching for your branded terms on search engines to see if you need reputation management online. When the difference between what you were making before and now is just slightly different, it might not be worth it to invest in online reputation management and take care of it yourself. But if the difference is noticeable large, it is best to hire ORM experts to get you back on track. The amount of money you are losing can all be made up once you are back where you used to be and meet your potential.