This exec has spent her entire career in fitness care

Kristin Baker Spohn has currently named the latest health-tech investor at Social Capital. She’ll work along with early Facebook investor Chamath Palihapitiya and cognizance on early-level begin-ups. This marks the state-of-the-art Silicon Valley challenge firm this is making essential strides…

Kristin Baker Spohn has currently named the latest health-tech investor at Social Capital. She’ll work along with early Facebook investor Chamath Palihapitiya and cognizance on early-level begin-ups. This marks the state-of-the-art Silicon Valley challenge firm this is making essential strides into the fitness-era. Andreessen Horowitz, Benchmark, GV, CRV, and others have all delivered companions with a fitness history to their ranks.

Before becoming a member of the fund as a companion, Baker Spohn worked in the healthcare group New York City, NY.


This is her tale approximately what came about while she observed a duplicate billing for a method she had throughout her being pregnant…

I’ve spent my complete career in fitness care.


It’s impossible to work on this enterprise and no longer lament how difficult our machine may be for patients. But I didn’t, in reality, appreciate its complexity until I changed into the only navigating it by myself.

Several years in the past, I became diagnosed with gestational diabetes and labeled it as a “high risk” pregnancy. Following my doctor’s orders, I had a further ultrasound to test my child’s boom. A little over every week later, I went to hard work and delivered my satisfied and healthful son.

We settled in with our new existence at home, and in a few weeks, the onslaught of health center bills and causes of advantages (EOB) from my medical health insurance administrator arrived. As the diligent chief economic officer and resident healthcare expert of our own family, I jumped in, determined to reconcile the coverage reimbursement with the hospital bills.

In the haze of the latest motherhood, my recollection can be fuzzy. However, it went something like this:

In one sanatorium invoice, I noticed that there was a replica rate for my additional ultrasound.

Most human beings might groan — or worse, now not even note the replica fee; however, it was sports time for me. I felt like an athlete who had been educated for this moment for years. My finance background and attention to detail enabled me to reconcile and locate errors in complex monetary statements and models. My work at Castlight prepared me to understand all the unique healthcare structures, billing, and repayment codes. And my bizarre love of negotiation energized me as I approached the beginning line.

How it went down

Step 1: Pull all of the documentation together. It is straight away clear that the information inside the payments and EOBs isn’t sufficient. I want an itemized bill from the health center and a detailed EOB from my coverage administrator to make sense of all the costs. Because I am on a high-deductible plan like tens of millions of Americans, I additionally want the advantages coverage element and my accumulators (how plenty of my health insurance deductible I had spent at the time of the ultrasound) with a purpose to calculate my co-coverage duty.


Step 2: Log into my coverage provider’s net portal to look up ultrasound insurance and decide my closing deductible at the ultrasound time. I discover the insurance information underneath “imaging benefits” and examine that ultrasounds are “blanketed as a preventive carrier,” however it’s doubtful what constitutes a preventive ultrasound vs. A non-preventive ultrasound and which class mine falls into. I will want more elements of the clinic to determine this out.

Step three: Call the medical institution to get an itemized billing for the date of a provider who blanketed the ultrasound. I request the CPT code for the provider and am instructed that it’s far in a diff.

Step 3b: Call the alternative sanatorium department line and ask for the CPT code (the guy on the road is shocked I recognize what a CPT code is and is confused why I’m asking for it).

[Next, I break to put my son down for a nap.]

Step 4: Call the insurance administrator for blessings insurance records related to ultrasounds. I’m knowledgeable that my advantages element is precise to my agency’s insurance, and I need to name my company’s advantages group to ask for it.

Step 5: Call my enterprise’s HR group. They say, truly, since we’re a completely-insured organization, the blessings need to be available via my insurance administrator. Of course.

[Break again to take a quick work call.]

Step 6: Call the insurance administrator back and ask for the unique precis of benefits. The assist consultant says I can move to the internet portal, download, print, fill out, and request the form, and the record can be snail-mailed to me. Snail mail!

Step 7: Put my son in a stroller and stroll to FedEx/Kinko’s to print out the form and mail it in.

[Wait several weeks, it doesn’t arrive. Baby gains two pounds!]


Step eight: Call the medical institution again to request that they not ship my invoice to collections. There is an ongoing dialogue with the billing branch and coverage administrator over benefits coverage. I am confident by the aid consultant that that is referred to in my report.

Everyone having amusing but?

Good, because we are going to rinse and repeat…For several weeks.

Why I gave up

After bouncing between 3 web portals and at the least five call facilities (across health facility departments and insurance administrator customer support lines), and spending more than 18 hours on the cell phone asking for CPT codes, diagnosis codes, and blessings records, and asking for extensions on my invoice so that I ought to maintain to pursue the reconciliation, I obtained….Collections note.

I had been assured I should take care of this example independently; however, after weeks of roadblocks and preserve track, I felt defeated. I paid the invoice. I couldn’t risk the negative effect an unpaid invoice may want to have on my credit score as my younger own family considered shopping for our first domestic.

Even though I had a (self-unique) advanced degree in healthcare technology, advantages, and billing, I didn’t correctly navigate the device.

I become better from childbirth, caring for a newborn, working on my organization’s upcoming IPO, and struggling to reconcile my clinic bills from a fixed of commonplace services in pregnancy.

In my opinion, my enjoyment, disheartening, delivered new gasoline to my ardor for using innovation and alternatives in healthcare. If you can not parent this out, what wish is there for the rest of the folks?

How health care might be

Contrary to some of the latest rhetoric from lawmakers, excessive-deductibles and health financial savings accounts (HSAs) may not magically create empowered healthcare purchasers or a useful healthcare market.

Throughout the healthcare atmosphere, stakeholders need to innovate, dispose of friction points, and thoughtfully design products and tactics that enable the reports we’d want for our very own families. I’ve worked to help construct two such innovative businesses. And I’m becoming a member of Social Capital to develop that attainment.

I’m trying to work with healthcare marketers that understand the arena as it’s far nowadays and see how it could be. A global wherein every person gets the revel in they deserve, whether they’re professionals within the healthcare system, or the following new parents suffering to understand a bill.

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