Battle of the splendor apps

Clarissa Williams has taken over my kitchen table with eyeshadow palettes, pots of foundation, and rolls completely with brushes. Gluing on fake eyelashes beneath the watchful eye of infants is probably now not the sort of operating surroundings Williams to…

Clarissa Williams has taken over my kitchen table with eyeshadow palettes, pots of foundation, and rolls completely with brushes.

Gluing on fake eyelashes beneath the watchful eye of infants is probably now not the sort of operating surroundings Williams to begin with envisaged whilst she trained as a makeup artist, but that’s lifestyles as a freelancer running via a beauty app.

Just as you may now order a car through Uber and a place to stay through Airbnb, a developing number of beauty apps provide the capacity to click to order the hair and makeup offerings.

Glamazon, Luxit, and Flossie are all trying to disrupt Australia’s $5 billion splendor services marketplace.
Lauren Silvers and Lisa Maree are Glamazon’s founders, which connects clients with qualified beauty experts and hair stylists via a real-time reserving app.


The Sydneysiders each released their personal apps in the splendor area in 2013 when an investor counseled they meet and keep in mind running collectively.

“There’s a cultural shift it occurs over the previous few years. People are getting used to strangers’ motors and thru Airbnb, strangers’ homes. People are extra cozy with someone entering their domestic,” she says. “Life is becoming busier, and those are looking for convenience. There is really want for time-saving. There’s a natural want for comfort, and we solve that for people who don’t have the time to get out.”
The pair has faced challenges alongside the manner, particularly as neither has a technical history.

“Technology is developing so swiftly you need to be so on top of your recreation,” says Silvers.
They have labored hard to hire a sturdy crew and a watershed moment become acting on Shark Tank.

Glamazon secured an investment of $250,000, which Silvers and Maree declined after receiving a proposal of $500,000; however, the actual gain turned into within the time spent with the sharks and the publicity increase.

The Shark Tank episode aired in July, and within the month that followed, Glamazon skilled 300 percent sales growth and now turns over simply shy of $1 million a yr with a business valuation of $four.6 million.

“I might especially suggest any commercial enterprise that isn’t seeing boom to utilize the platform,” says Silvers. “We have been so thankful for that enjoyment. It became certainly the catalyst for our important boom in 2017. It changed into not most effective clients however also freelance beauty specialists looking after which applying to be stylists, so it actually helped each aspect of our marketplace.”

Glamazon makes its money to take a commission on each booking of between 20 and 25 in keeping with the cent.

The app now has seven hundred hair, and make-up artists signed up across Australia and 35,000 customers serviced via a team of 8 bodies of workers.

“We need to overcome Australia and be a family name in Australian homes, and we also are searching internationally at global markets,” says Silvers.

Glamazon’s important competitor is Luxit, which become based on using former lawyer and fashion industry veteran Fabiola Gomez almost two years ago.

“From those two worlds, I changed into getting a variety of inquiries from friends and family of ‘Do someone who can come to my residence?’ and I have become the pass-to character,” says Gomez. “I realized there was a want for an on-demand platform for stylists and makeup artists. It changed into a mixture of company world combining with the fashion and splendor enterprise.”

Gomez used “a great deposit on Eastern suburbs domestic” to begin Luxit, which now turns over “just below” $1 million a year and employs six teams of workers.

Luxi takes a mean of 20 in step with cent commission on bookings, and Gomez says her customers value the app’s benefit.

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“Convenience is the new black,” she says. “There are a majority of these apps approaching board. You can order something now from an app.”

Gomez says she is focused on one-of-a-kind consumers to Glamazon.

“I suppose there’s sufficient room for us each,” she says. “The common age of our consumer is about 40. We are tapping into the corporate area, and our price factor is better, and I’m good enough with that.”

A 1/3 most important participant in the beauty services market is ready to go into the Australian market with the launch in 2018 of New Zealand startup Flossie.

The app makes a specialty of salons in preference to the at-domestic market, presenting the capacity to ebook appointments at a curated list of hair and beauty salons.

Founder and leader govt Jenene Crossan say the app aims to fill the spare potential in salons and became over $2.Five million closing yr.

“It’s a non-stop study-and-evolve sort of product, and we run it from MVP [minimum viable product],” she says. “Capital elevating within the splendor industry could be very tough. Typically traders are male, as a whole lot, as that saddens me. It’s been actually tough.”

Crossan says there are plenty of similarities among the Australian and New Zealand markets, which she hopes will ensure Flossie’s success.

“There is a quite similar structure inside the carrier industry,” she says. “They have a hassle with the changing consumer who’s now not reserving six weeks earlier and wants to e-book the final minute, so they have to shift to do be a pre-sale enterprise.”

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Flossie takes a 5 in step with the cent and 20 in step with cent fee on transactions relying on the salon’s rebooking price and overall performance.

“We, without a doubt, specialize in the ultimate-minute stuff,” she says. “The intention is to merchandise the industry in a way that it has never been merchandised before. We don’t simply display your images of chairs in a salon at the app; we show you the final results.”

Flossie will visit the market with at the very least one hundred Australian salons on board but hopes to subsequently sign up nearly 2000.

“Everyone is seeking to push a button, and something is sorted,” she says. “The antique manner of ringing around and clunky consumer enjoy needed to exchange,” she says.

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