How to Find a Niche in the WordPress Ecosystem

WordPress is straightforward, elegant, and modular. That aggregate has made it the maximum famous net platform on this planet, ensuing in a wealthy atmosphere of themes, plugins, and support. It’s a wonderful opportunity for devs and designers. However, how do…

WordPress is straightforward, elegant, and modular. That aggregate has made it the maximum famous net platform on this planet, ensuing in a wealthy atmosphere of themes, plugins, and support. It’s a wonderful opportunity for devs and designers. However, how do you stand out in one of these crowded marketplaces?

Sites like ThemeForest allow creators of WordPress themes to have a consistent income, bringing in over half a billion bucks in sales to their network of authors. But that sale isn’t always shared frivolously. While some authors make tens of millions, 76% of WordPress themes on ThemeForest earn below $1,000, consistent with the month (ThemeForest By the Numbers, 2016).

So how do you stand proud of the group? Let me introduce you to a crew that learned how—StylemixThemes.

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How Do You Stand Out in the WordPress Crowd?

StylemixThemes is a faraway crew of devs, designers, and support experts who began making WordPress themes in 2008 and are determined to begin selling them on ThemeForest years later. It took time and grit, and that they subsequently located fulfillment. They became Power Elite authors with the aid of earning their first million in December 2016 and have earned every other million within the last yr.

What’s their secret? The team talked about their journey in a 2016 interview. Here are the various lessons they found out:

Never copy. Come up with something new and unique, and integrate that into your subject matters, plugins, and merchandise.

Eat crow. Getting remarks on your work is hard, however beneficial, and assessment is an essential part of the ThemeForest submission manner. Their first topic was rejected several times by way of the evaluation group. However, they found out from experience, and that in the end brought about a better topic.


ThemeForest reviewers didn’t just like the layout we submitted; they want to see high-stage themes with an ideal UI, which could shape thousands of consumers. We found out that our mistake turned into an attempt to create a theme as a single website for an unmarried patron.

Market your themes. A mixture of Google Adwords, banners, and paid critiques was a hit for the crew, but they continue to search for new advertising strategies.

Stay hungry, stay foolish. Making consistent profits from your modern issues mustn’t prevent you from creating new functions, themes, and merchandise. Keep developing, hold enhancing, and keep valuing and supporting your customers.

And one very last key lesson. They have been inspired by a successful ThemeForest author, Chris Molitor, to start growing micro-niche themes.

Avoid the Crowd by Focusing on Niche Markets

By focusing on niches, you could find markets that aren’t already overcrowded. In 2013, I interviewed Chris Molitor and other hit authors about their fulfillment in creating themes for the area of interest markets. This is how Chris defined his initial strategy for finding the proper niche.

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He looked for ThemeForest classes that didn’t have any themes. For example, Chris became the primary author to make subject matters inside the events, nightlife, church buildings, political and charity categories.

As the categories began to become greater famous, he would focus on the ones with the smallest quantity of subject matters. His undertaking turned into that there weren’t many different issues to get thought of, “if you’re doing it right, you’re on your personal.”

He researched the specific capabilities clients in each niche needed and included them in his topics. He talked to real people approximately their actual necessities.

One area of interest project I did turn into definitely the end result of an electronic mail I got from a curator at a museum. They couldn’t find anything for what they wished, so I requested questions and discovered what the wishes had been for the real end-user. I had several amusing running on it, and it’s in all likelihood my favorite area of interest project at the present time. (Chris Molitor)

How does Chris stick out from the gang? By no longer being common. He doesn’t create issues for anybody—he creates them for somebody. His trademark is unique, practical issues for unique niche organizations.

Don’t say ‘everybody’ can use your services—be precise… Saying ‘absolutely everyone’ makes you think of ‘nobody.’

I can see in which StylemixThemes got their notion from. They, too, create quality micro-niche issues mainly tailor-made to each enterprise, each with its own special features. Here are a few examples.

StylemixThemes isn’t shy. Without a doubt, they spell out to their customers that the subject matter is “based totally on in-intensity studies into the sphere of business, finance and consulting.” That’s excellent advertising. They make certain it consists of additional functionality wanted for business, finance, and consulting, including the usage of pie charts, graphs and progress bars, and a WooCommerce keep.

Again, they factor out to their clients that a whole lot of idea went into the included features: “With the growing popularity of Health Coaching and Healthy Lifestyle becoming increasingly big, the area of interest genuinely wishes a theme which could provide the whole lot a teacher wishes to present him/herself and his/her program promoting a better way of life.” So they consist of payment and reserving integration.

They consist of unique features required for small groups inside the beauty industry (including networks of salons in multiple locations), like on-line reserving, a sophisticated pricing module, and a WooCommerce store.

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Pearl WP Is a Bundle of Niche Themes

With a lot of achievement with their micro-niche issues, StylemixThemes wanted to take it to the following degree. So they took the entirety they learned and blended it right into a mega product. Pearl WP is a complete bundle of niche subject matters—enterprise, logistics, scientific, eating place, creation, charity, beauty, health coach, musical, rental, portfolio, church, non-public weblog, WooCommerce save, startup, and viral—with extra niches being brought through the years.

So, whilst focussing on niche markets, they have additionally created a product that appeals to a much wider audience. This is the first themes bundle to seem on ThemeForest so that they’re blazing their personal trail here. Check out their promo video.

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